32% of smart tag owners say they use the device to track another person without their knowledge

ByLance T. Lee

Aug 10, 2022

Parks Associates estimates 15.7 million smart beacons will be sold in the United States in 2022, rising to 94.9 million in 2027

DALLAS, August 10, 2022 /PRNewswire/ — New research from Parks Associates reports that 95 million smart tags will be sold in the United States in 2027, up from nearly 16 million in 2022, as consumers use these solutions to track objects valuables, pets and even other people. Smart Products Market Assessment: Smart Beacons, Personal Trackers and Asset Protection discusses the emerging market for Bluetooth/wireless trackers and analyzes consumer adoption, usage and attitudes regarding these tracking solutions. The company’s research shows that in the first quarter of 2022, 8% of US internet households reported owning at least one smart tag and 32% of smart tag owners said they used the device to track another person at home. his knowledge.

“The smart tag market is just getting started and has the potential to evolve into new use cases as consumers become more creative in how they track their valuables, as well as expand what worth following,” said Sarah Lee, research analyst, Parks Associates. “Concerns about privacy and abuse are growing, however. With consumers inevitably using smart beacons to track people, companies need to introduce countermeasures to address potential abuse, even if not only by well-meaning caregivers.”

Smart Tags Smart Products Market Assessment identifies key market drivers and barriers and assesses the growth of these products, including use cases and user profiles, consumer attitudes and preferences, tracking others using smart beacons and the intersection between ownership of home security and the use of smart beacons. Key topics include adoption trends, new technology developments, key and emerging competitors, features offered, barriers to adoption, and consumer concerns around security and privacy. This Smart Products Market Assessment also profiles key and emerging Bluetooth/Wireless Tracking Smart Beacons market players.

To schedule an interview with an analyst or to request specific data, please contact Rosey Sera at [email protected] or call 972-490-1113. For more information on Smart Tags Smart Products Market AssessmentContact [email protected].

About Associated Parks

Parks Associates, an internationally recognized market research and consulting firm owned and led by a woman, specializes in emerging technology solutions for the consumer and small and medium enterprise (SME) markets. Celebrating its 35th anniversary in 2021, Parks Associates is a partner to companies navigating the changing landscapes of consumer technologies through data-driven market insights, in-depth consumer and industry insights, personalized marketing and executive networking experiences and conferences.

The company’s expertise includes home automation, control systems and security, digital media and platforms, entertainment and games, home networks, Internet and video services, connected health and independent living solutions. , mobile applications and services, support services, consumer electronics and energy management. solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Speaker Series, the Connected Health Summit, the Smart Energy Summit: Engaging the Consumer and the Future of Video: OTT, Pay TV and Digital Media. http://www.parksassociates.com

Rosey Sera
Parks Associates
972.490.1113
[email protected]

SOURCE Associated Parks


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