Few use software to limit online tracking in Latvia / Article

ByLance T. Lee

Feb 9, 2022

Awareness was higher (86%) among younger users (16-24 years old) and lower (74%) among older users (55-74 years old).

Although most people seem to be aware of this, just over a third (36%) of users aged 16-74 said they had changed their internet browser settings to prevent or limit the use cookies.

Additionally, only 21% use software that limits the ability to track their internet activities (in the 3 months prior to the survey), a 1-percentage point increase compared to 2020.

When it comes to changing internet browser settings to prevent or limit cookies, the highest proportion of internet users, compared to the EU average, was observed in Finland (56%), the Low (51%), followed by Germany and Luxembourg. (both 46%).

Latvia is at the bottom of the scale with 27%, although it is still ahead of Cyprus (11%), Romania (16%) and Bulgaria (21%).

Among EU member states, Belgian internet users were more serious about online tracking, with 51% using software to limit the ability to track online activities. They were followed by users in Malta (32%), the Netherlands (31%), Ireland (28%) and Sweden (27%). On the other hand, the lowest percentages of users using this type of software are found in Bulgaria, Romania and Latvia (12% each).

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