ByteDance, TikTok’s parent company, filed a trademark application with the US Trademark Office for “TikTok Music” in May, citing patent reports. The service will allow users to buy, play, share and download music.
New Delhi, first published Aug 1, 2022, 1:02 p.m. IST
A music app for TikTok could be coming soon. TikTok is well known for its short videos, but since the website is frequently used by users to discover new music, it seems only natural that parent company ByteDance would release a TikTok-branded music app.
Insider reported that ByteDance, TikTok’s parent company, submitted a trademark application to the US Trademark Office for “TikTok Music” in May, citing patent reports. The service will allow users to buy, play, share and download music. According to documents included in the investigation, it would also allow people to create, share and suggest playlists, comment on music and stream audio and video.
ByteDance, the company that owns TikTok, already has a music app called Resso which was launched in 2020. The app includes some of the same features listed in the aforementioned patent application and is accessible in Indonesia, Brazil and India. . Even TikTok is being used by ByteDance to direct consumers to Resso in Brazil. Users who like a song in a short video on TikTok can listen to it in full by going directly to Resso. TikTok Music plans to expand to major regions including the US and EU. Resso has now had more than 100 million downloads internationally, according to app tracker Appbrain.
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The Resso app has over 40 million monthly users in Indonesia, Brazil, and India, which isn’t bad for recently released software. Resso is hugely popular in India, despite the country’s ban on ByteDance’s famed TikTok, and its active user base grew by 304% between January 2021 and January 2022. Spotify, on the other hand, only grew by 38%.
These numbers indicate that a “TikTok Music” app with the brand will worry big companies like Spotify, YouTube Music and Apple Music.
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Last updated Aug 1, 2022 1:02 PM IST