KisanHub launches new features for crop tracking app

ByLance T. Lee

Aug 22, 2022

8:00 am August 22, 2022

KisanHub, a Cambridge-based agritech company, has launched a number of new features for its innovative crop tracking software.

Giles Barker, CEO of KisanHub, co-founded the company in 2013 as part of Cambridge Judge Business School’s Accelerate program. “I saw an opportunity to apply the technology to an industry that hadn’t yet gone through a ‘digital revolution’ like other industries,” Giles said.

“In agriculture, like in most businesses, an enormous amount of data is generated,” he added. “Based on my and my grandfather’s experience, much of this was still done with pen and paper 50-60 years ago – and to some extent when we launched KisanHub in 2013 .”

Giles Barker, CEO and co-founder of KisanHub
– Credit: KisanHub

The company first approached farmers with its software, which allowed crop monitoring data to be recorded offline via a mobile app and then synced to a web-based platform. However, it quickly pivoted to target “packers, processors and grower groups”, who buy crops from multiple farmers and then resell them to supermarkets and large food processing companies.

“The main benefit of KisanHub is that it allows everyone involved in a supply chain to monitor crop quality and yield from seed to sale,” said Jonny Kerley, Product Manager.

“Our goal is to provide yield and quality data as early as possible in the growth phase,” Jonny explained. “Sourcing is very competitive, fast and complex, and having even a few days of prior knowledge of crop quality and availability can allow you to move into this market with an advantage.

“If you knew seasonal average yields were going to drop, for example, you might be able to get a harvest before the price goes up.”

Jonny Kerley, Product Manager at KisanHub

Jonny Kerley, Product Manager at KisanHub
– Credit: KisanHub

Importantly, added Jonny, it can also help reduce food waste. “If you’re growing a crop of potatoes to put on the supermarket shelves, all you’re doing for that crop is getting it to a stage where it’s good enough for the supermarket shelves,” he said. -he declares.

“If you know the product won’t meet its specifications sooner, you’re more likely to change inputs accordingly or find an alternative market for it, rather than throwing it away or feeding it to livestock. ”

KisanHub recently added a store monitoring tool to the app – complementing its field monitoring app and allowing data to be collected once a crop has been harvested and put into store.

“It’s still the same culture, it’s just in a different environment, and that environment requires data to be collected in a different way,” Jonny said. “As far as we know, we are the first to offer a dedicated in-app tool to monitor in-store crops.”

The company has also introduced weighted parameters, sub-samples, and time-series features in the Application Quality tool.

A woman using the KisanHub store monitoring tool on a tablet to monitor the quality of a potato crop

KisanHub’s new store monitoring tool collects data once a crop has been harvested and put into store
– Credit: KisanHub

“The weighted parameters feature allows values ​​to be entered as weights, then KisanHub will automatically convert them to percentages of the sample weight and calculate the suitability of those crops for sale in different markets,” Jonny said.

The subsample feature converts crop data from different parts of a field into an overall “market fit score,” while the time series feature makes it easy to track crop quality over time.

KisanHub has been named a finalist in the Agritech and Innovation Excellence categories at the Fresh Produce Consortium (FPC) Fresh Awards 2022, taking place on Friday, September 16.

“We are now recognized by some of our peers as a thought leader in the industry, which gives everyone confidence and establishes us as a trusted software provider in the industry,” Giles said.

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