Microsoft increases number of announcements in Outlook/Digital Information World mobile app

ByLance T. Lee

Aug 23, 2022

This news is not going to sound like music to many people’s ears, but Microsoft has announced the addition of more advertisements to its Outlook mobile app.

Therefore, iOS and Android users will be forced to deal with this in the coming months.

In case you didn’t know, this Outlook app for smartphones gives users two different options to organize their inbox. You can either take advantage of the all-inclusive inbox or use another tabbed version split into two different categories.

These include headings like focus, where you’ll find all your important posts. On the other hand, there is another one called other, where you will find the rest of your mail.

Before all of this was introduced, Microsoft was seen adding advertisements in the category called “Other”. It was for all free users. Now it places them in a single space or inbox.

This change has been in the works for quite some time now, a few months to be exact. To look at it from one perspective, you’ll notice how the app is making it increasingly difficult for free users to get away from ads on its mobile app.

No matter what type of mode you use for your inbox, you will definitely have to deal with ads in one place or another.

Screenshot: Cutler Sheridan/Twitter

It can be found near the top of the Others Only tab or in the same old inbox, but it will surely be there. Therefore, the only way out is to get on board with 365 subscriptions, which are obviously paid.

The change was confirmed by the company today during an interview with The Verge. They reiterated how advertisements will be displayed for all free Outlook mobile app users. This will be dispersed to their inbox, and then users can choose to have their inbox targeted if they wish to see those in the Other category.

But one rather annoying feature of this whole rollout is the way most advertisements disguise themselves as emails or look like regular mail in your inbox. And that really irritates so many people there.

Let’s face it, nobody wants to open an ad when they’re busy at work. This is quite similar to the tactic used by Google and Microsoft when showing ads on their desktop versions of Outlook and Gmail.

Although you can consider deleting them by simply swiping, let us tell you that they might reappear.

Once opened, it will surely display ad-themed content, thanks to the in-app browser.

As you might expect, the launch is definitely not what everyone would be looking forward to. Therefore, this is probably the main reason why so many people leave one-star reviews, not to mention complaints about the app. This is widely seen on the Apple App Store.

So if you’re really affected by such changes and don’t mind spending the money, well, 365 Subscriptions might be perfect for you.

Read next: Major error in Meta Pixel ad tracking script exposes data of 1.3 million hospital patients



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