Netflix is ​​’indispensable’, period-tracking app becomes anonymous and threat of misinformation

ByLance T. Lee

Jul 1, 2022

Hello, communicators:

Twitter Users React to Disney’s New Show, “Baymax!” on how the show portrays LGBTQ+ periods and characters.

“The series, which is a spin-off based on the beloved inflatable robot hero of the 2014 animated film Big Hero 6, sees the robot transform into a ‘personal health care companion’ that roams San Fransokyo to help those in need,” reports the Independent. .

The robot retrieves vintage goods for a young girl and for a transgender man.

Some users reacted negatively:

While others applauded Disney for including miscellaneous stories:

…including a Disney animator:

The production giant has faced criticism in recent years over its handling of various storylines – the positive response to “Baymax!” shows that some audiences appreciate the decision to include a wider cast of characters. But others think the company has gone too far.

Here are today’s other top stories:

Despite price hikes, Netflix remains the #1 most ‘must-have’ streaming service

Despite research showing that the public thinks Netflix has the worst value of all the major streaming services, the company is still No. 1 among the most “must have” streamers.

In a new report from Whip Media, 31% of respondents said they would choose Netflix if pressed to select just one streaming service to use. The next closest streamer is HBO Max, with 19%.

However, Netflix’s reputation has faltered since last year. The number of users who said they were likely to continue using Netflix decreased by 12 percentage points compared to 2021.

From Variety:

Netflix’s decision to raise prices earlier this year – with the Standard two-stream plan rising 11% to $15.49/month in the US – was the main reason customers said they canceled their subscription: 69% of former Netflix customers said price increases led them to drop the service, according to the Whip Media survey.

Why is this important: The investigation is proof that although Netflix has faced reputational issues – including layoffs and internal uproar – it has been able to fall back on its legacy as one of the oldest and most popular streaming services. the most popular. People default to brands they trust, and while Netflix has had issues with disgruntled consumers over the past few years, it’s clear that the trust the company has built over its tenure is what allowing him to get through this period of instability.


A new study from Integral Ad Science identifies trust issues as the top concerns about the impact of misinformation on company reputation.

(Picture via)

Forty-two percent of advertisers surveyed said “impact on business reputation” and “consumer distrust of legitimate content and advertising” were their top concerns about misinformation.

Next come “the ethical implications for my organisation” (37%) and “the general societal impact” (34%).

The research also revealed that media experts believe that social platforms, mobile and audio media are the most susceptible to misinformation incidents.

It’s a good reminder to PR professionals that tracking misinformation about your organization should be a priority – false posts and statements about your company can seriously damage your reputation.

Period-tracking app company Flo announces anonymous mode

Period-tracking app Flo announced a new feature this week that will allow its users to use the app completely anonymously. A company press release positioned the decision as a response to the recent reversal of the landmark Roe v. Wade.

NPR reports that many women are calling on others to delete their period-tracking apps to stay safe in states that have criminalized abortion.

From NPR:

The choice to keep rule trackers or to delete them depends on the individual situation. However, those in states where abortion is criminalized may want to take extra precautions, advises Andrea Ford, health researcher at the University of Edinburgh.

“If I lived in a state where abortion was actively criminalized, I wouldn’t use a period tracker — that’s for sure,” Ford previously told NPR.

Flo’s press release aims to assure users that, thanks to the anonymous mode, their data will not be linked to their name or identifying information. “This new feature de-identifies data at a deeper level by removing personal emails, names and technical identifiers,” the statement explains. “In the event that Flo receives an official request to identify a user by name or email, anonymous mode will prevent Flo from being able to connect data to an individual, which means that Flo would not be able to meet demand.”

“Now, more than ever, women deserve to access, track and gain insight into their personal health information without fear for their safety,” said Rachel McConnell, director of user experience, in the statement. . “By offering Anonymous Mode, we’re giving another layer of security to our users so they can continue to gain valuable information about their body’s health without anxiety or worry.”

Why is this important: Flo’s press release is a great example of a full release. The release explains who the new feature is for, what it does, when it will go into effect, and why the company is moving forward with the new privacy measure. It also includes several quotes from Flo executives and makes it clear that the move is a response to the risks women face in states that have criminalized abortions.


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