Period-tracking app Flo is developing an ‘anonymous mode’ following Supreme Court ruling

ByLance T. Lee

Jun 24, 2022

Flo, one of the most widely used period tracking apps, announces plans to launch a new in an effort to resolve privacy concerns following the Supreme Court’s decision to overturn Roe vs. Wade. “We will soon be launching an ‘anonymous mode’ that removes your personal identity from your Flo account, so no one can identify you,” the company said in a statement shared on Twitter.

It’s unclear how it will work or when it might launch. We contacted Flo for more details on “anonymous mode”.

Period-tracking apps have become a priority since the cancellation of a draft opinion Roe vs. Wade was leaked last month. Privacy advocates and legal experts believe that data collected by period-tracking apps, which is often shared with other entities, could be used to power investigations of people seeking abortion services. News of the Supreme Court’s ruling has led to renewed calls on social media for people to remove period-tracking apps from their phones and delete their personal data from the services.

Notably, Flo himself has a messy history when it comes to user privacy. The app was criticized after The Wall Street Journal reported that the app shared users’ sensitive information, including details about their menstrual cycles and whether they were trying to get pregnant, with Facebook, Google and other third parties.

The company contacted the FTC in 2021 over allegations that it misled users about how their data was handled. Flo said at the time that the settlement “was not an admission of wrongdoing.” The company said in May that it had “successfully completed” an independent privacy audit that was a requirement of the regulations.

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