VisualCamp, the leading eye-tracking technology startup, launches “Cashy” cashback app

ByLance T. Lee

Oct 12, 2022

Innovative e-commerce solution with eye-tracking technology

Seoul, South Korea, October 12, 2022 /PRNewswire/ — VisualCamp, a member of Born2Global Center, a leading Korean AI-based eye-tracking technology start-up, will launch its “Cashy” cashback app in the United States on October 12, 2022. This launch allows VisualCamp to take the first step in expanding its eye-tracking technology into the e-commerce industry.

The app provides users with a fresh and fun online shopping experience, allowing them to collect and redeem points by playing games as well as receiving product recommendations based on the app’s eye-tracking algorithm. ‘company.

VisualCamp has conducted extensive research that has resulted in the development of a personalized recommendation system based on eye tracking that can be used to improve user satisfaction. The startup’s unique and exceptional technology has already been widely recognized. The trust the startup has earned among leading global companies has allowed it to develop new business opportunities, and its eye-tracking technology has received global recognition by winning the 2021 GLOMO Awards and being named the winner of the 2021 GLOMO Awards. CES 2022 innovation.

Earn money while having fun!

The Cashy app is primarily designed for millennials looking to save money on their daily expenses. It offers cashback on over 12,000 brands and users can play games up to 10 times a day to earn cashback.

Cashy aims to give its users the opportunity to save and earn while having fun. Currently, it offers a game called “Guess It”. Users have 10 seconds to guess the price of each product displayed on the screen. The better their answers, the more points they receive. Users will also be able to purchase all displayed products while playing the game. The number of games available on the app is expected to increase as the service grows. It is now available on the Apple App Store and Google Play.

VisualCamp CEO Yunchan Suk said, “Affiliates and Cashy users will all benefit from the improved performance of the recommender system, made possible by eye-tracking technology. He added, “We will expand our business opportunities to ensure that this eye tracking technology can be used on more e-commerce platforms.

With successful use cases in Korea, VisualCamp is looking to expand its eye tracking solutions into the United States. To that end, the company will participate in TechCrunch Disrupt by San Franciscowhere he will introduce Cashy and hold a promotional event.

About VisualCamp

VisualCamp provides AI-powered eye tracking technology solutions that are easily accessible, reasonably priced, and scalable for various industries including e-commerce, education, digital health, and UI/UX testing.

One of VisualCamp’s goals is to make eye tracking solutions accessible to everyone, as it can be a useful tool for people in their daily lives. VisualCamp has 24 IP addresses, including five in the United States, with 42 on file and 18 PCTs pending. VisualCamp is also looking for new investments to develop and expand its solutions.

Official site:

About Born2Global Center

The Born2Global Centre, operated by Born2Global, is a full-cycle service platform that supports the global expansion of promising companies. Established in 2013 under the Ministry of Science and ICT, Born2Global has set the standards for a successful startup ecosystem in Korea and continues to scale and transform startups to be engaged, well-equipped and connected. to the world market.

For more information, visit

SOURCE Born2Global Center

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